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Tweet like Candy? Social sharing through games

Written by Paul Napier on . Posted in Socially Mobile Blog

Marketing Magazine recently published an article by me on Tweet like Candy? Social sharing through games. They’ve been kind enough to let us reproduce it in full below:

The concept of social gaming has been around for a few years now – in fact, it could be said the very first MMOG (massively multiplayer online game) was created in 1974 with the first graphic virtual world Mazewar, but recent innovations such as social networks and the ubiquity of the mobile platform have completely redefined the first word in this acronym.

As I write this, Candy Crush Saga’s parent company (King Digital Entertainment, which also makes the game Pet Rescue Saga) has just announced its intention to launch on the US stock market with an IPO of US$500 million. The demise of Flappy Bird is still fairly fresh in our minds, caused by its creator’s aversion to the game’s overwhelming popularity. Nineties gameDungeon Keeper has seen a revival on mobile from video game publisher EA, while a single game of Pokemon is being controlled by more than eight million people through Twitch.

Games are big news, but why do some games get so big so fast?

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Rise of the Droid

Written by Paul Napier on . Posted in Socially Mobile Blog

Marketing Magazine recently published an article by me on the Global Rise of the Droid. They’ve been kind enough to let us reproduce it in full below:

Since its humble beginnings in 2007, Android has grown to dominate the world’s phone market. Recent data from statcounter.com shows that over 40% of global mobile traffic comes through Android tablets and phones, and that Android devices rank number one for mobile internet traffic in nearly 60% of countries.  So when looking at your mobile strategy, should you be focusing on ‘Android first’ every time?

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Productive, yes. But Socially Productive? - Part 2

Written by Paul Napier on . Posted in Socially Mobile Blog

We recently wrote about the benefits of integrating LinkedIn into you business apps on mobile. This is a fantastic and under utilized resource that can really bring together a business or productivity application.

However, one of the issues we outlined that has caused many apps to reject this integration was the lack of a useable framework to allow easy integration of LinkedIn’s power social network. Never ones to allow something like this to hold back inspiration in mobile technology or social networking, we have created a simple to use iOS framework that your developers can include in their Xcode projects. The details can be found on GitHub here:

https://github.com/madapper/MALinkedIn

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Productive, yes. But, socially productive?

Written by Paul Napier on . Posted in Socially Mobile Blog

OK, so your app is going to be the next big thing in business. You have created the app that every businessperson is going to need or every business is going to subscribe to. What now?

We recently wrote about the need to socialise your applications in order to engage with your audience. When it comes to business social networks the biggest name in the industry is LinkedIn.

Anyone who is part of this network knows that LinkedIn allows you to harness the power of your connections, tap into the knowledge base of the people within your groups and create team-based groups with your colleagues. Combining this network with a socially mobile application can be a powerful tool for business.

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Mobile strategy: Native vs. Responsive? 10 tips for getting it right

Written by Paul Napier on . Posted in Socially Mobile Blog

Marketing Magazine recently published an article by me on the difference between Native Mobile and Responsive Web. They’ve been kind enough to let us reproduce it in full below:

Since the introduction of the smartphone, the battle has raged as to which is the best solution: mobile app or mobile web?

The simple answer is that every project is different. So, just how do you choose between a native mobile app and a responsive mobile website? Here are a few pointers to help you on your way:

1.     Will our app do something?

This is always the first question I ask. It can be easy to become carried away with the excitement of mobile while forgetting the basics. Simply put, if your idea is just a redesign of a website or a portfolio of products or pictures, just go native web!

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Mobile ready, social steady, socially mobile… wait, what?

Written by Paul Napier on . Posted in Socially Mobile Blog

 

Marketing Magazine recently published an article by me on the importance of social in mobile. They’ve been kind enough to let us reproduce it in full below:

 

So, the 65% smart phone penetration in Australia convinced you that you needed a mobile presence. You optimised your website for mobile, reviewed the options and have now decided that a native app is the way forward. You have answered all your marketing questions, you know the target market segment and maybe even have a brief idea about what your app will do… So what’s next? Social integration of course!

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Mum’s Playground

Written by Paul Napier on . Posted in Socially Mobile Blog

Having their first child is one of the greatest moments in any woman's life. But when the labour is done, and the little bundle of joy is place in their arms, there is often the question running through their minds: what now? All the hours of pre-natal training really don't prepare new mums for the massive responsibility of looking after a child. They never could. Everything changes once that child is in the world.

We created Mum's Playground to help ease this transition into motherhood. Our aim in building Mum's Playground was to provide a way for new mums to gain from the knowledge and experience of other mums, as well as to share their own experiences.